Showing posts with label University of Kentucky. Show all posts
Showing posts with label University of Kentucky. Show all posts

Monday, January 07, 2019

2018 Sports--Year of the Asshats

Sorry for the long layoff on this blog. 2018 was an extraordinarily busy year for me, with the release of 11 new fiction titles (oh my Harlequin--how hard it's going to be to say goodbye to you next month when your series is done! Until then, you can take a look at Dominic on his first book cover just for fun), two non-fiction titles, multiple ghost writing projects, and editing. I couldn't do a lot of sports blogging like I usually do on this blog, or write many columns for the Orange & White Report. Both of those circumstances will be changing in 2019, which is currently a "light" year for me with five fiction titles and two more non-fiction projects in the works. 

But that doesn't keep me from paying attention to what's going on. 

2018 was a tough year in sports. Aside from the continuing inactivity in sexual assault and abuses in programs like Baylor and Michigan State (the conviction and indictment of Larry Nasser, the physician/rapist in East Lansing was a brief high point for the judicial system and an ongoing disaster for the NCAA), other egregious nightmares were exposed. The death of 19-year old University of Maryland football player, Jordan McNair, was directly attributed to abusive coaching practices under former HFC DJ Durkin. What was great to see was that Maryland actually investigated the program; what was absolutely unbelievable was that they reinstated Durkin as head coach. The fan and backlash was so virulent that they fired him the day after they put him back in charge of the team.

Another tone-deaf administration undone by the anger of an educated fan base. 

Then, just twenty minutes up the road from where I'm writing this in the middle of the night, Urban Meyer's long-predicted and oft-expected end-of-the-road scandal reared its ugly head like a 17-year cicada. The former wife of OSU assistant Zach Smith revealed that not only did her husband abuse her physically and mentally, but that Meyer knew about the abuse for a decade and  had still retained Smith on his staff, giving him annual raises and promotions. That coaching relationship between Meyer and Smith had its roots in the dog-dirty Florida football program that generated the likes of murderer Aaron Hernandez. During his occupation of the Swamp, Meyer saw thirty-one of his players get arrested between 2005 and 2010. You'd think he would have taken away something constructive from the fiasco that accompanied his exit from Florida.

You'd think he would have learned that the quickest way to destroy a coach's legacy is to look the other way at criminal activity. 

But no. Zach Smith proved to be the rocks on which Urban Meyer's ship foundered, and while the embattled coach backslid into the same "health issues" smokescreen he'd used to exit Gainesville, stepping down at the end of the 2018-19 season with his reputation once more in tatters. 




And then, of course, new information was brought to light regarding the former head football coach at Tennessee, Butch Jones, in a book that has my name on the front cover. During the course of the months co-author Tom Mattingly and I devoted to research and dozens of interviews, we unearthed a slew of nasty stories about the abusive atmosphere Jones created--the abuse of players, the withholding of transcripts so players couldn't transfer, the reason for the staggering number of injuries the Vols suffered every year, the micromanagement that turned into a totalitarian regime, and the interference in medical protocols that resulted in players having untreated injuries once their playing days on Rocky Top were done.

In all these cases, a common denominator existed that tie the universities together. 2018 was the year of the fan, and make no mistake--that's not always a compliment. 

Anytime you've got someone in the media that breaks a big story, there's going to be a lot of backlash. As a writer, you try to prepare for that. I certainly tried to steel myself before Empowered was released, and I know that an experienced journalist like Brett McMurphy (who broke the Zach Smith case) almost certainly did as well. But in the sports world, there's really no way to prepare yourself for the ignorant fan or the belligerent fan or the stupid enough to call Paul Finebaum's nationally syndicated show and brag about poisoning the famous oaks at Toomer's Corner because Auburn beat Alabama that year Harvey Updike sort of fan. 

Image result for surrender cobra
Surrender cobras...usually the first reaction of an asshat
fan when the game doesn't go their way.
2018 was a year in which the asshat fan thrived. 

Now sure--the asshat fan is just the leading edge of a fringe element in all sporting fandoms. Usually, we all believe the asshat fan is at that OTHER school or rooting for that OTHER divisional team. It's much more difficult to accept that your university is just as guilty of asshat fans as every other university is. And nowhere does the asshat fan thrive more than in big-money NCAA sports. 

When McMurphy broke the Zach Smith case, the response of Ohio State fans was immediate and extremely defensive. Fans howled at the media, especially McMurphy. 

They also howled at Smith's victim for a decade, his ex-wife Courtney Smith. As their anger increased so did the asshattedness, until much of what you saw on social media consisted of fairly serious threats against her--a woman who'd endured a decade of abuse from her spouse and with small children to raise. But many Ohio State fans were more concerned about the threat of losing their national championship winning coach. As Chris Thompson put it in his article for Deadspin: 

Probably no one in this story especially needs a rally of support on the OSU campus, and certainly not the guy collecting payments on a $6.4 million annual salary to sit at home and not do a job, while his employer tries to figure out whether he was apathetic about one of his assistants abusing and terrorizing someone. But sports fandom—all fandom, for that matter—is a fucking disease, and so here we are: some 250 deeply wacko Buckeyes fans gathered angrily outside Ohio Stadium Monday afternoon to chant and sing and wave signs in support of Meyer.
Bolding mine.

Sports fandom is a fucking disease. Sounds kind of harsh, doesn't it? But isn't it also an accurate diagnosis of the cray-cray that infests every fan base, from Little League to the NFL? I mean--take a look at the definition: 

fan2/fan/...noun


  1. a person who has a strong interest in or admiration for a particular person or thing.
    "football fans"

    synonyms:enthusiastdevoteeadmirerloverMore

Abbreviation of fanatic. Might be something to keep in mind moving forward. All I know as the mother of a young woman who, like Courtney Smith, is enmeshed in the horror of an abusive marriage to a man more than twice her size and weight compels me to state unequivocally that there are no circumstances or situations where it's justifiable for one marriage partner to beat, choke, slam, slap, claw, or strangle their spouse.

Zero. None.


Image result for urban meyer protest
These men represent the worst of the bad. They not only supported an enabler of domestic abuse, but they hijacked a hashtag for victims of sexual abuse and tried to blame two entities for the scandal that had nothing to do with it: Paul Finebaum and ESPN. 
I'm sure that among the two hundred and fifty Urban Meyer fans who protested outside Ohio Stadium, a few probably agreed with the statement I just made. But those same fans were saying something completely different when they started their protest (a very amateurish copy of what happens when Vol Nation decides to take a stand on something, by the way). They were declaring to the world that domestic violence was less important to them than winning football games. They knew that Urban Meyer was the key to getting back into the College Football Payoffs--oops. Sorry. I meant PLAYOFFS of course--and they were unwilling to sacrifice him . So they sacrificed Courtney Smith, her children, and her safety instead.


This has nothing to do with our ex-wide receiver coach, or the accusations against him, with his ex-wife. I don’t want to talk about that! I don’t condone what he’s accused of, I don’t condone any of that stuff! This is not why I’m here. That’s not why I drove twelve hours and you guys are standing out in 95-degree heat—to talk about what he did or didn’t do.

That's what the organizer of the rally--tragically self-identifying as "Tennessee Jeff"--had to say in his opening statement. 

Sigh. Tennessee can't thank you enough, "Jeff".

Of course that's not what he wanted to talk about because he knew, way down deep in his two sizes-too-small heart that he was basically opening up an abuse victim to the worst kinds of online attention. He and the rest of the "protesters" stood around and talked and sang (Yes, I saw them. I was waiting for them to bust out "We Will Overcome" just to make their make-believe persecution delusions complete.) and talked some more, holding signs that were so gobsmackingly inane and devoid of awareness that even a certifiable cynic like me was stunned.

Yes, Virginia. There is a species of sub-human that is so ridiculously oblivious to how they make themselves and their university look. What? You want more of the surrender cobras? Okay. Here's one of my favorites. 


Image result for surrender cobra Georgia Tennessee 2016
Of course this is the Tennessee-Georgia game from 2016. These UGA fans are watching the celebration after the Josh Dobbs to Jauan Jennings "Dobbnail Boot"Hail Mary reception  to win the game.

Naturally, Ohio State fans were terrified that without Urban Meyer, Ohio State would implode and the 2018-19 season--when they had legitimate playoff hopes--would end up as a disaster. I wasn't terrified about that. In fact, I was kind of hoping they were right. (I'm married to one of them, by the way, and it's hard to gloat too much about Urban screwing up yet again when one of them is snoring on the other side of the bed.) And while the season didn't implode per se, the disaster that struck the Buckeyes when they were blown out by Pursue enabled me to gloat just a little. 


I can't wait for Urban's health issues to miraculously resolve in time for him to head to another coaching destination so he can screw up their school in five years or so because that would get his scurvy carcass out of the state where I live. 


See? See how easy it is to devolve into asshattery? While fans from any other university wouldn't consider what I just wrote as asshat enough to be worthy of the asshat fan designation, folks who love Ohio State certainly would. We all are just as protective of our school's reputation as we are proud of their prowess on the field. To any other school, Tennessee's five and seven season in 2018-19 shouldn't create any kind of positive outlook for the program's future. But Vols fans do have something to be proud of: two of those five wins were against ranked SEC opponents, both of whom went to bowl games and both of whom won their bowls--Auburn, dominating the hapless Purdue (who beat OSU by twenty and ruined their playoff dreams) and Kentucky, beating heavily favored Penn State in the Citrus Bowl. 

So, yes. Every fan base has its asshats. But then you have the schools who habitually sit atop the football or men's basketball pyramid, and their asshattery assumes a virulent, shrill nastiness of manner that makes them universally loathed. You know who I'm talking about. Is there a school more arrogant about its men's basketball team than Kentucky? Duke, maybe. North Carolina, perhaps. UCLA has made a serious run at total asshattery, using methods that John Wooden would have never permitted. But in football, just take a moment to consider these asshattery candidates: Alabama. Oklahoma. Clemson. Notre Dame. 

Four teams that made it into the CFB Playoffs this year. 

I have a wide-ranging circle of friends within the comforting circle of football fandom. All of my Bama friends go out of their way to avoid being asshats, which is rather difficult considering the unquestioned mastery Nick Saban maintains over his program. When Alabama has a team that sports pundits are defining as the "best college football team ever" it's impossible for Tide fans not to talk themselves up. Here in a couple of hours, 98% of the Crimson Tide lovers online will be getting up and getting ready for work, maybe dropping an excited Tweet or two about the game tonight. 

But here we are...four in the morning on the day of the College Football Playoffs National Championship Game, and there's a faction online right this moment basically Tweeting nonsense just so they can type the following: #RollTide. They're also hunting for cyber-prey: basically people who hate Alabama that they can gang up on.

Yesterday, a lot of people were discussing my book with me, particularly the reported abuses Butch Jones had employed upon his team, staff, and assistants. The chapter where I go into that topic is the longest in the book. Tennessee's Hidden Nightmare: Player Injuries and Mistreatment. 

That chapter includes this young man's story. Watch Mykelle McDaniel tell what happened to him in his own words and then let me know how that story makes you feel.





Butch Jones turned a football program into a totalitarian regime. I interviewed multiple players and staff members, three of whom went on the record. Between those three players, the entire spread of Jones' tenure in Knoxville was covered, and the escalating severity of his abuses was never addressed by the university because there wasn't consistent leadership or oversight. 

There's not much difference between Jones and Maryland's DJ Durkin. Butch Jones spent the 2018-19 season as an "intern" at Alabama--an incredibly bizarre job title for a guy who'd been a head coach in the SEC just a year earlier. Saban recently brought the disgraced Maryland head coach, DJ Durkin, to Tuscaloosa as well. So I made the comment that all Saban needed was one more predatory coach and he'd have the classless trifecta. In pops a Bama fan, so rabid to defend Saint Saban that he accused me of making up these stories in order to exploit the Tennessee fan base and promote my book. 

This guy was supposed to be my friend.

Needless to say, I took exception to what he said so I verbally eviscerated him and kicked him to the curb, muting him when I was done. I'm not too proud to confess that I used language I almost never employ when talking online. But yeah...I cussed that you-know-what up one side and down the other. But , you ask? Because he cast aspersions on my work, publicly accusing me of making up sh*t so I could exploit the still-nervous Tennessee fan base and make money off them. Not exactly the approach a friend should take. Never mind the interviews online that corroborated the stories I'd published. Never mind the fact that we interviewed former players and staff, parents, journalists, physicians, donors and fans. 

Nope. I "invented" those stories as exploitative promotion tactics so I can make a fortune In and of itself, the idea that any author makes money off a book like this one is kind of ludicrous. Yes, we had an Amazon #1 Bestseller in both Football and the History of Sports genres. But we didn't start cashing six-figure checks. Believe me.

Fast forward twenty-four hours. Dude is still at it, cyber-stalking me to YouTube, where a video about my book and the exposure of Butch Jones's treatment of his teams had been posted by the world's favorite LSU fan, TJ LSU Dad. Bama fan proceeded to leave a comment on the video, saying that I was a "hag" and a Finebaum "wannabe" blah blah blah. 



LSU Dad doesn't go in for fake moral outrage, and as a LSU fan he doesn't have a dog in the fight. His reaction to my book and Mykelle McDaniel's filmed interview with me was exactly what I hoped a neutral party's reaction would be.

Yeah, this bushy-tailed squirrelly lover of the Crimson Tide is a bona fide pin-headed nincompoop for thinking that calling me a "hag" was going to hurt my feelings. You see...to me any CFB fan should be proud of their programs and their coaches--not just for the wins each season on the field, but also the wins off the field.  When the Vols run through the T each home game every season, I feel so much pride for our team and school that sometimes I tear up, especially if I'm on a rare trip back to Neyland.

Tonight, the University of Alabama will take the field for the national championship against Clemson, and right in their midst will be Butch Jones, the Bama "intern" who single-handedly destroyed the careers and futures of dozens of Tennessee players. That's nothing to be proud of. That's nothing to brag about. As a matter of fact, Butch Jones representing the University of Alabama in any capacity is just as egregious as Urban Meyer knowingly enabling a wife-beater throughout his career. Think about it--what does it say about Nick Saban when he's the guy who brought Jones on as a $35,000 per year staff member--carefully keeping Jones's salary well below the figure where he'd lose the $9 million of his buyout from Tennessee?

And what does it say that he's also poised to bring Durkin onto his staff as well?

No one was louder about Urban Meyer and the Zach Smith scandal than the asshats among Alabama fans. Their moral outrage when Meyer was only benched for three games was vociferous as they clutched their pearls in sheer horror. How hypocritical my latest cyber-stalker's behavior is now! 

You can't scream about Zach Smith and ignore Butch Jones on your own sideline.

I know what you're thinking, cyber-stalker. You're thinking that if roles were reversed, I would have accused you of making up bullshit for the money too. You're thinking that I would have responded worse than you did, cyber-stalking you as well. 

Well...no, I wouldn't have. 

Right now, UT is conducting a search for its new Offensive Coordinator. Several of the names that were brought up were names I found unacceptable for one reason or another. But one name in particular--Kendal Briles--had me writing this a couple of weeks ago in a column:

So as fans and supporters, we have to look at the story that Tennessee is considering Kendal Briles as its new offensive coordinator and make our own determination of what we think and how this news makes us feel--not just about UT but about ourselves. Make no mistake--bringing Briles to Rocky Top will once again expose the university and the fans to the ridicule and scorn of the national media and other fan bases. Deservedly, I might add. That move would make the idea of Tennessee "morality" into a national joke.

I was horrified, however, at how many of my fellow Tennessee fans were 100% behind the Briles hire at OC. Remember when I said that every fan base has its asshats? The University of Tennessee is no exception. We have idiots who suck up to recruits--basically "writing love letters" to them, as one of my friends sarcastically said about the worst such offender--and then, when the kid and his parents choose to sign with a different school, these grown-ass men (for the most part) suddenly nuke the recruit's social media feeds, screeching like crazy old ladies who shoot kids with BB guns if they set one toe too close to their pansies in the flower bed. 

Every member of Vol Twitter knows exactly which asshat I'm talking about. *waves to Sab*

We also, apparently, have fans for whom winning is more important than reputation or history or brand, and in places like Baylor winning is MUCH more important than the psychological, emotional, and physical health of those fifty-one rape victims or the thirty players that allegedly committed those rapes. Just like I said a minute ago: you can't revolt against the hiring of Greg Schiano on morality grounds and then welcome the architect of the "show 'em a good time" recruiting policy at Baylor, where recruits were taken to strip clubs, given alcohol, and allegedly provided with girls for sex. And just like when my cyber-stalker accused me of manufacturing the charges against Butch Jones--I discovered what had happened to dozens of Tennessee players by interviewing the victims just like the attorneys and Title IX enforcers and law enforcement discovered what was going on at Baylor by interviewing the victims. 

Of course, seeing as my cyber-stalker hasn't actually READ the book and the stories in question, anything he has to say is automatically null and void. Bashing a book's veracity just because you want the stories to be untrue is one step away from burning books, or banning them, or censoring them. 

2018. The year of the asshat fan has extended, sadly, into 2019. Here in about thirteen hours, the pageantry and hype of the last football game of the season will kick off and every football fan will be set up for four hours of the greatest sport ever existed (save for jai alai) and the subsequent drought once it's over. By this time tomorrow, every football fanatic in every fan base except for one (tonight's winner) will have their thoughts turned to next season. 


Tomorrow night, either the Clemson fans or the Alabama fans--whichever is victorious--will turn their attention to torturing every other school with gloats, boasts, brags, and for most of them a very real sense of joy at what their team has accomplished. Hidden in the depths of the winning fan base, however, are going to be the asshats whose online behavior cranks up in activity but plummets in class. They don't care that they're ruining the sport for everyone but themselves. They don't care that one day, their beloved coach is going to retire or go to the NFL or otherwise move on, and then their program will take a nosedive. That's the way that athletic success works. Winning programs move through history like a pendulum, and the bigger the swing into championship seasons, the greater the corresponding downfall of the program will be.  

As for my beady-eyed, bushy-tailed, acorn-hoarding cyber-stalker...

You may think I'm a hag. I don't look my best at times, but by God, I'm still walking despite being advised by my surgeon that I'll end up in a wheelchair within the next few years. I refuse to let my physical deterioration interfere with my professional goals, which are ambitious. So I defy anyone to come out of the last two decades I have--the automobile accident, the chronic pain, the agonizing repercussions of multiple major spinal surgeries--and have them looking like they could still win beauty pageants. At the end of the day, I don't give a damn if you and your Loser in 'Loosa buddy think I look like a hag. I'm a fifty-two year old grandmother of seven, and as long as my damn good-looking husband, who's worked his ass off since I was disabled just to keep our heads above water, is content then I could give two craps about what a man who's too much of a coward to use his real name or his photo in his profile.  

At least I don't brag if my name is mentioned on one page of Finebaum's last book. I sure as hell can brag that my name is on the spine of over forty books instead. 

At least I have the courage to squirrel out a story, even if that story damns my own school, and get the information out there because it's the right thing to do. 

At least I have the courage to use my own name on social media, and blog instead of hiding behind a ridiculous pseudonym like squirrel or chipmunk or raccoon. 

At least I have the courage to expose a squirrel's cache of wrongdoing, although more than one person warned me that if I got too close to the truth about one particular family I could be endangering myself. 

You can always tell if a person's really a rodent underneath their smiling facade, because anyone who cyber-stalks you as a result of your opinion--whether it's about football or politics or who gets to sit by the window on the plane--is nothing but a big fat rat. 

One of my other friends, Archie, had enough of the squirrelly way my cyber-stalker was acting yesterday afternoon. Keep in mind, this was twenty-four hours after the stream of abusive commentary began when I expressed my disappointment in Alabama for continuing its quest for a trifecta of low-class former coaches enrolled in Nick Saban's Reformatory. When he was done with the panorama of Bama non-gramma, Archie said this: 


You've made an ass of yourself trolling the past 24 hours chipmunk. I'll give you a few minutes to read this, then handle you accordingly.

I thought his remark was remarkably pithy. That's the downfall of every asshat fan. Eventually, you get called out by a total stranger for being an asshole. Not assHAT. AssHOLE. 

Sports are a huge part of our societal culture. Sports have been a form of entertainment since well before the first time two guys were thrown into an amphitheater with a couple of swords and told to fight for the amusement of ancient Rome. So maybe think of it this way as we move out of football season and into the heart of basketball season--

Don't ruin sports for everyone around you. Don't be the asshat who stands at the end of the bar, drunk as a lord, screaming curses at the big screen TV like the coaches or referees or players can hear you and ultimately launching your beer bottle at the TV if things don't go your way. Don't cyber-stalk someone who doesn't share your fandom for your school. 

Don't be that asshat fan. 

Because all too soon, football season's done and your basketball team is mediocre at best. 

Instead of being an asshat, try to do the right thing--and try to force the university you support to do the right thing also. Because this much I can guarantee you: having Butch Jones on your sideline tonight? That'll make people believe Nick Saban doesn't have one damn iota of common sense, as if the University of Alabama is condoning the abusive and predatory nature of Butch Jones. 

And karma, my erstwhile friend, is a total bitch. 

Thursday, March 26, 2015

Following a Well-Worn Formula For Success: Manufacturing Snake Oil With A Poison Pen

I've been watching the uproar that has ensued following Clay Travis's outrageous post on his sports website/blog Outkick The Coverage in which he claims that the Kentucky-West Virginia Sweet Sixteen basketball game tonight will pit the "two dumbest fan bases" in college sports. I'd post the link, but he's already made enough money off of clicks on that stupid 'article'. Let's not help him increase his bank account if we can help it. Do me a favor and don't run off to his site to look. Let me give you a sample:


It's an upside down world when it comes to Kentucky and West Virginia -- fans in single wides cheering for coaches in mansions, basketball fans without teeth cheering for basketball players with teeth, fans who have no hope of being admitted to academic powerhouse universities like Kentucky and West Virginia living or dying to the beat of a basketball's dribble. Like canaries in a coal mine without oxygen, these two states are where intelligence goes to die.   
They should give out a trophy to whoever wins this game.
It should be a gold basketball with a chin strap beard on it.
And this inscription: "Your number one!"  

Aside from the use of egregious generalizations for shock value, a time-honored tactic of zealots and bigots, as a sports fan I have to ask myself: what's Travis's angle here?  


Travis isn't really all that original. He's agitating with purpose. He has an agenda. His purpose is singular: he's manipulating the vast pool of sports fans in order to drive hits to his website by using the lowest common denominator he can envision--in this case, an absurdly arbitrary list of the "stupidest" and the "smartest" fan bases in college sports that he wrote about a year ago. So he uses that list as a reference and restirs the pot. In the process, he riles up the fans, who all immediately rush off to click on the darn website to read his bile for themselves, makes some appearances on sports talk shows--I heard him on the Paul Finebaum show this afternoon--which riles up more fans who click on the website and make him more money, then goes onto social media to talk about how awesome he was in insulting the fans of these two respected institutions, which, of course, makes him even more money. Rinse and repeat. Millions and millions of hits at a per-click payment rate, and every infuriated Kentucky or West Virginia fan is ringing Travis's cha-ching bill today. 


I know what Clay Travis is. I know where the Clay Travises of the world are coming from. Especially, when they come from Tennessee. 

Clay Travis is a pseudo-intellectual who feeds his voracious ego by belittling others. He makes himself feel smarter by stepping on others.  Although it's hard to believe that anyone who'd go on a 'pudding strike' to try and force Direct TV to add the Sunday Ticket to the US Virgin Islands available channel package is any sort of intellectual, bear with me for a moment and think about this. 

We have some things in common. Clay Travis, like me, grew up in the state of Tennessee. Clay Travis, like me, knows the sports world, and especially the fervor that fans of the Southeastern Conference have for their teams. Clay Travis, like me, understands the power of the written word. 

But here's where things start to get different. 

I am a product of the public school system in Clarksville, Tennessee--a town that Travis insulted specifically when the wife of a retired US veteran who lives there called the Finebaum show this afternoon. That education enables me to insult the Clay Travises of the world in three languages, including Latin. Caligas mater tua in legis gerit. (That's Latin for "Yo' mama wears combat boots in bed" in case you wondered.) I attended a small liberal arts college in Tennessee, where I paid for my education thanks to scholarships from the university forensics team. (Forensics meaning public speaking and debate, not CSI.)  

Unlike me, Travis attended the Martin Luther King magnet school in Nashville, and after a bachelor's degree from George Washington University, came back to Tennessee to get his law degree from Vanderbilt University. 


I married an IT security guy; he married a Tennessee Titans cheerleader. 


I am the author of 16 novels and novellas; he is the author of 2 nonfiction books about sports (I don't count his misogynistic Man: A Book as a real book, to be honest. Amazon lists it as 'humor', but it's only funny to the random Neanderthal or poison-penned sports columnist.), But those books are well-written and engaging, and--this is the important part--about sports in the south. 


There is no quicker way to garner the attention of any SEC fan than to call them stupid. Travis knows that. He comes from SEC stock. He was a sports radio talk show host in Nashville. He's made a fortune off the backs of SEC fans. He makes a living off of what he pretends to despise. He looks down on his roots and the people who represent those roots. 


And right now, he's sitting in his office, furnished with money he made from the American sports fan, tweeting about his brilliance, seeing the posts that come up on his search engine feed, and counting his money as the click count rolls up and up and up. 


And just to make it MORE fun, by referring to last year's stupidest fan base list, he got DOUBLE the clicks because, of course, anyone who read his Kentucky-West Virginia article had to click on that post to see which schools were named. If they cruise around the site and check out other articles, he could be looking at 5-10 clicks per unique viewer. That's bank.


Clay Travis isn't a snake oil salesman. Clay Travis is the man who makes the snake oil out of toxic waste and various unidentified substances and then writes blog posts in which he blasts his own product just to create interest in it. He knows that the more people who google "snake oil", the greater the likelihood that he can peddle his poisonous wares to the unwary. 


Ever hear this old saw? "Make the lie big, make it simple, keep saying it, and eventually they will believe it." Apparently Clay Travis lives by this motto. It's made him millions of dollars, and today made him even more. The formula is simple: take a stereotype, like the ones today where he personified Kentucky or West Virginia sports fans as toothless, homophobic, uneducated bigots. Repeat said stereotype frequently from your platform. Travis has made a living stomping out that tired old generalization. For example, in July of 2014, Travis said in an interview with Nate Rau for The Tennesseean :



I take pride in ridiculing stupid people for being stupid regardless of what their beliefs are...My bigger issue is there are a lot of stupid people. And I feel like in our culture today we coddle stupidity quite a bit. And so I don't particularly care what your opinion is, but if it's a stupid opinion I think you deserve to be lit up for it.

Full transcript for the interview is here


So here's the question: who made Clay Travis the arbiter for what is stupid and what is not?

Realize, too, that in this context, Clay Travis's definition of 'stupid' is actually 'different than mine'. 

Every time we click on his site, read his articles, buy from his advertisers, buy his books, and patronize Fox Sports, we empower Clay Travis and other snake oil manufacturers to keep on twitching their poison pens. This isn't a big secret--master manipulators have been doing this crap for years, and we let them. Why? It's entertainment. It's funny to call the fans from your team's arch-rival names. We've all done it. God knows I've heard more about Michigan in the last twenty years than I thought possible. Thousands of people walk around Ohio with "Ann Arbor is a whore" t-shirt.  Sports figures egg that on, like Steve Spurrier's infamous "You can't spell Citrus (as in Citrus Bowl) without UT." Clay Travis is just that little bit smarter than Spurrier, though. Spurrier gives out those quotes for free. Travis charges us for them, one click at a time.  


It doesn't matter what Clay Travis believes. Frankly, some of what you find on his website is entertaining, and he has broken legitimately important sports stories over the years. In the end, though, what matters are Clay Travis's motives. His motives in this case are clear. 


It's the first day of Sweet Sixteen games in the NCAA basketball tournament. Kentucky is riding an unprecedented wave of success, undefeated and, if they make it through the tournament, a shot of being the greatest college basketball team of all time with 40 wins. The situation is unparalleled. There's a lot of excitement around the tourney this year as a result--more interest than usual in March Madness, which is a mainstay of American sports--and which makes a lot of money for everyone involved except the fans. So if you're a snake oil manufacturer, and you want to capitalize on the situation--if you want to get your share of the March Madness pie, what do you do? 


You insult every single person with a vested interest in the game. You belittle them. You make them feel stupid. You make them angry. And then you watch as they self-fulfill your prophecy and run off to leave comments on your blog, not knowing that every time they do they are putting money in your pocket. You make those fan bases so angry, that on the day of this huge basketball game you divert focus away from the game and onto your site. You go on sports talk shows, where you insult fans who call in because they disagree with you, knowing that every single person who expresses their outrage online about your post affects hundreds or thousands of people who didn't know about your article--and they run off to look and the clicks keep on coming. 


Snake oil. 


And the dollars he makes off this snake oil enables him to keep doing what he's doing, something he freely admits. 



Two girls get in a fight at Steeplechase, a cat fight, I think it's the best. It's awesome. The butt-chugging press conference at UT – almost all of our most popular stuff is not really technically sports. Our top-10 dumbest fan bases, millions of people read that stuff. It's entertainment and most people get it. I would equate it is running a site is a lot like on a tiny level being a movie studio. If you're going to do 'Shakespeare In Love,' what gives you the opportunity to do that is that 'Godzilla' is going to do $4 billion in revenue. It's not like 'Godzilla' is redefining what is possible with cinematic art, but it makes so much money it gives you the opportunity to do whatever you want.

But the real tell in his interview with Nate Rau can be found in this comment: 


It doesn't matter what it (content) is. If it's something I would want to read. It could be anything. We do a weekly "Bachelorette" column. I do a "Game of Thrones" review every week. It's just something I think people want to be entertained by. There's a higher quality to it hopefully. How big can it get? That's the question.

How big can it get--that's the question. Well, Travis knew the answer in advance. He was counting on it. 

Pretty damn big. 

It would be interesting to see exactly how much money Clay Travis has made just today from those click rates before he salts it away in some offshore account. Probably more than I could even imagine. But there's a benefit to today, a silver lining in the snake oil smog. Proof that some formulas for money or power still work, proof that Adolf Hitler was right when he said the maxim I quoted above. 


Make the lie big, make it simple, keep saying it, and eventually they will believe it.


The only way to end media manipulations like this stunt Clay Travis pulled is to hit him where it hurts. He can't be fired, since he owns his own site. He has just as much right to say what he did as I do to call it snake oil. First amendment and all that. I will steadfastly defend his right to be an asshat, because I, too, am a writer. His right. 


No, where you hit a snake oil manufacturer is his wallet. That would be his licensing with Fox Sports and his advertisers. As I said and Clay Travis gloats--he can't be fired from Outkick The Coverage because he's the boss. 


I just have to wonder, though, whether his opinions would change if he wasn't making any money off them. If, for example, people actively campaigned within the sports fandom to not patronize his site, to not patronize Fox Sports, to not purchase products from his advertisers and to publicize why that is, how long do you think Clay Travis would have the time and energy to devote to his elitist shenanigans? Because I don't think that his crusade against the stupid really needs to go much further than his own desk, his own laptop, his own behavior.  Anyone would can produce this jewel in an interview: 



It did well for a sports book. It was a regional best-seller in the south. It was a direct-to-paperback. It was a work of literary genius or anything. It sold well.

 Bolding mine. Lord help him, those Tennessee genes are starting to bring him down. As Forrest's mother used to say, "Stupid is as stupid does..."

Hope there's a cure.