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Showing posts from May 28, 2016

Why Reviewing Books You Enjoy Is So Important

Being an author is difficult--at any level. Few writers--usually only the big names--are provided marketing by their publishers. Even writers who are signed by the Big Six publishers don't get marketing support. For the small press or self-published writer, any promotions have to be undertaken by the author. 

Some have the finances to buy a marketing company. But those don't always work. When I was at Musa, we hired a marketing firm for a big name author--a NYT Bestselling, Nebula award-winning, made famous by a blockbuster movie author. We invested thousands of dollars in marketing his book, which was a sequel to the book that had made him famous in the first place. 
Didn't pay off. It was like pouring that money down a black hole. And this was a reputable marketing company, one that had a portfolio of success stories longer than the list of books I've edited. 
So what drives book sales for a small-press or self-published author? Reviews. Not just the professional rev…