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Showing posts from May 18, 2015

University of Tennessee's Deal With the Nike Devil

Don't get me wrong: I like Nike. Or I did. Used to wear their tennis shoes all the time before I outgrew sneakers and accepted high heels as status footwear for grown up girls. More Jimmy Choo than Just Do It these days.

But the Nike news coming out of Knoxville is disturbing, and is certainly drawing a lot of attention from University of Tennessee sports fans. It seems that UT is doing away with the Lady Vols designation for all its women's athletic teams EXCEPT for the basketball program. I've had issues with this since it was first announced, but the release of correspondence between UT and Nike have ratcheted my unease up to all-out anger.

Why? After all, you might ask (if you're not from Tennessee or a UT alumni) what's the big deal? The proposed branding change is to create "one Tennessee", with all the athletic teams (except women's basketball) moving to the power T/Volunteers logo.

Well, there are a couple of big deals, in my opinion.

First of…