Time To Talk A Little Volunteer Magic

Anyone who's followed my blog for the past few years is very much aware that I am a passionate college football fan. One of those annoying ones who will watch any game, any time during the season and will re-watch particular favorites on the DVR the other nine months of the year. And anyone who knows me on any level is very well aware that my LOVE is reserved for only one team and that's the Tennessee Volunteers. I come by it naturally--Tennessee born and bred with practically every member of my family sporting orange and white. And when I was a wild child, doing theater up and down the eastern seaboard, I perfected my love of the Vols through two things--understanding the game of football in a way few women back then did, and bartending at a sports bar in Florida, where for one week every fall I was the most unpopular girl with the busiest bar in the Florida Keys. 

No matter how long I tended bar or where, I have never worn any colors but my own school's.Every bar owner who interviewed me for a job, I told two things. First, I will double your Saturday day shift business from August to April. (Like college hoops too--who doesn't?) And second, I will never wear any gear other than Volunteers gear. The last bar owner was skeptical, seeing as Ohio State is only a few minutes away. But after the first two weeks of football season, he bought in--just like all the others did.

Unfortunately, being a Vols fan hasn't been easy, especially over the last decade. After a series of epic and abysmal hiring decisions by the University of Tennessee AD, the Vols' two biggest rivalries have unprecedented losing streaks. We've lost nine in a row to Alabama, and eleven in a row to the Florida Gators. Not because those teams are always so vastly superior, in my opinion, but because of the miasma of depression and failure that seeped like Legionnaire's disease into the sanctum sanctorum known as Neyland Stadium. 

But suddenly things are different up on the Hill.

Any real football fan who isn't blinded by mindless team bias knows that Butch Jones has been building a monster on Rocky Top. And while some Vols fans and the sports media were hyping Tennessee last summer, I went on record with Ryan McGee at ESPN during a substitute gig hosting Paul Finebaum`that I thought the Vols would go 9-4, but a couple of lucky breaks could take them to 11-2.

Sometimes it sucks to be right.

But I also told Ryan that THIS year would be the Volunteers' coming out party. And man--it sure is starting to look that way. Seventeen starters return from a team that last year was too inexperienced to make certain those couple of balls bounced their way. That includes probably the strongest overall backfield in the SEC, a veteran defensive unit that's chomping at the bit under new Defensive Coordinator Bob Shoop, and the top special teams unit in the country in 2015. The schedule is favorable with both Florida and Alabama coming to Neyland, a major out of conference matchup with Virginia Tech slated for the 'neutral site' of Bristol Motor Speedway, just up the road from Knoxville. and the SEC East currently in coaching flux.

In the words of Rod Gilmore as Evan Berry sliced up Northwestern with a 100-yard interception return for a touchdown with 8 seconds to go in the Outback Bowl a few months ago: "2016 is going to be a good one for the Vols if it keeps rolling like this!"



Why thank you--yes it is rolling...rolling...rolling, and I don't mean the Tide.

I have a lot of friends. Many--okay, most--of them are football freaks like me. The cornerstone of our friendship is based on and around football. But there's a catch. While we all love our respective teams, we try to keep the fangurl blindness out of it. Do we backslid into 'my team is better than yours'? Of course we do. But we don't lose our minds over a little 'Alabama sucks' or "Vols choke again'. We can discuss each other's teams and players knowledgably and without prejudice. And I gotta tell you something--

The rest of the SEC is starting to take notice.

Don't believe me? If you've never met LSU Dad, you should. His videos are both insightful and hilarious. And this is what HE thinks:

Sports media makes fun of Butch Jones and his cliches, and I have to admit--I got a little tired of "brick by brick" and "analytics" and some of his other favorite sayings too. But it's funny--this year, Butch Jones doesn't seem to be as hung up on those cliches. It's like he used them to mask what was really going on behind the scenes, and now he knows that...well...he doesn't have to. Because he can't. Offseason moves so far have been huge. Keeping Alvin Kamara, Cam Sutton, and my hometown, same high school (Northeast Eagles in Clarksville!) favorite Jalen Maybin-Reeves was a HUGE win for UT--bigger than signing some of the new recruits, frankly. Hiring Bob Shoop was another massive power play.

But here's why things are different on the Hill.

Today is UT's graduation. We are literally sixteen weeks away from opening kickoff. Sixteen weeks and seven hours from now, the college football season will begin. I've been a Vols fan for longer than I will admit--birth, most likely--and I have to tell you: it's been painful to root for UT the past ten years or so. Literally PAINFUL. Even the past couple of years, when our way-too-young team started to close in on the season, the doubts would begin--not only for the fans, but the players. And why not? Eleven losses in a row to Florida. Nine losses in a row to Alabama. These teams are arguably our biggest rivals. And as those circled dates drew closer on the calendar every year, the same feeling began to churn in all our guts.

Dread.

But not this year.

This year, when Florida players started mouthing off--looking at you Jalen Tabor--no one was scared. No one was angry. Everyone was like--knock yourself out, pal. Jalen Hurd, our running back, summed it up best.

6'0. 190. Just talkin' for attention. Not going to end well buddy. 

Considering that he's a 6'4", 240 lb running back who delivers hits like this--

--perhaps Jalen Tabor should reconsider poking the beast with a pointy stick. Especially when that beast has fifty pounds on you and runs 19.1 MPH on an elevated treadmill and 23.1 mph on a flat one. I'm no physicist, but I'd be willing to bet that the Jalen vs Jalen collision will favor the big guy in smokey grays. 

Yes, I said smokey grays--and probably a Checker Neyland triumph as well. 

Senior captain Jalen Reeves-Maybin (again--MY hometown and high school)in his response to the Tabor brou-ha-ha displayed something else I really like. 

Reeves-Maybin said he prefers to let his play do the talking.“We’re not gonna feed into that,” Kamara said. “We’re not too thirsty for attention.”
“Just play the game,” Reeves-Maybin said. “Play the game. Let it speak (for itself). You don’t see great players out there saying stuff like that. Just play.”

As for Alabama, my friends who root for the Tide are a little uneasy about the Third Saturday in October--which this year actually IS on the Third Saturday in October. October 15th, in fact--the day before my milestone *mumblemumble* birthday. A group of Finebaum callers are renting a cabin in the Smokies for that weekend and all going to the game. I'm looking forward to meeting them in person as they've all become such dear friends of mine. And nothing would be a better birthday present than driving back to Gatlinburg in a car with five Alabama fans who just watched the Tide get beat in Neyland Stadium.

I'd be able to cross one thing off my bucket list. Happy birthday to me.

The great thing about college football is that you never know what's going to happen. Regardless, though, I'm starting to see a quiet confidence creeping up Rocky Top. Silly fans--the kind who always think their team is going to go undefeated--don't count. But the knowledgeable fans, the sports media, the coaching staff, and the players--they do. While the returning veterans, the favorable schedule, and the feeling that everything is in place cannot be discounted, the main difference I see between the Vols of 2016 and the Vols of the past decade is in the mindset.of the players. Not just the seniors, but the new guys as well. Ever hear of Jonathon Kongbo? 

You will. 

 Is Tennessee's struggle back to the top of the heap over at last? I don't know. Maybe. Sure is starting to feel like it. The important differential is, I think, that the players don't believe UT is back. They KNOW Tennessee is back. The traditions are back. The power is back. The joy is back. The confidence is back. And it's infectious.

I'm not going to predict a record for the season, or wins over the Vols' biggest rivals. I'm not going to predict All-Americans or Heismans or playoff spots. After all, we are talking about the SEC--anything can happen. But it's foolish for anyone to deny after watching the progress UT has made over the past three years that Butch Jones wasn't kidding when he said he was rebuilding the whole program. The Vols just posted their highest collective GPA in the history of the program. Players are matriculating. And some of our guys, like Josh Dobbs, find ways to make a difference in both small ways and big. All of these things are WINS. The Vols are just better all-around, both on the field and off. They're committed to their path--and that kind of commitment doesn't just show up one day out of the blue. Commitment comes with confidence.

Confidence leads to wins. And if the Vols are winning in the classroom, winning on graduation day, winning in the realm of life, then they have learned how to win on the field as well.

It's good to see Rocky Top with its swag back.

So I'm planning to go to several games--the Battle of Bristol, the Florida game (where I fully expect to see smoky grays and Neyland checkered), and Alabama. Planning to drop off some orange roses on the General's grave, and tailgate with all the Volunteers I know and love online. Probably will bring some gator fritters in September and wear my gator boots. In October I'll dig out 'the' sweatshirt--the one I've only worn to the Third Saturday in October games I've attended since I bought the shirt in 1999--'the' sweatshirt is undefeated in three games in Knoxville and two in Tuscaloosa. I may chuck a couple of things at Lane Kiffin if I get close enough. And I'll be certain to be there with signs that will show up on TV if either Gameday or SEC Nation does their pre-game show at Neyland on those days. But for now, Team 120 has inspired me to deliver a line I haven't delivered since Phillip Fulmer was the coach.

See you in Atlanta..And if UT quarterback and senior captain Josh Dobbs is right, see you in Tampa too.

Because THEY believe, they've made a believer out of me.

Yesterday, I Witnessed Something Extraordinary--Finebaum Family, Phyllis from Mulga, Tiny Tide, and Love

You may have noticed yesterday that I republished a post I did several months ago regarding a wonderful story about Bama fan and Finebaum caller Phyllis Perkins. 

That's the first time I've ever republished a blog post, and that happened for a reason. 

As you know, Phyllis's husband Don was diagnosed with inoperable and terminal stage 4 lung cancer some months ago, and this family, being of modest means, has been struggling financially. After I wrote that blog post, a trio of Finebaum callers (Rich Johnson, Johnny Lynn, and Fred Somers) started a GoFundMe campaign on Phyllis's behalf. What you may not know is that both Phyllis and Don were concerned about the cost of paying for his funeral.

Funeral costs are staggering these days--averaging between $8-10,000 in most places. The Perkins family, with both Phyllis and Don on Social Security, and already struggling under astronomical medical and daily living costs, would have been incapable of meeting those costs as they are already sinking further into debt. Medical debt is no joke, as I am well aware personally. Even if you're insured and/or on disability, there are some expenses that are just not covered. Even disability and Medicare only cover 80%, and the price of even the most conservative cancer treatment is just ridiculous. Add to that utility bills, food, house insurance, car insurance, etc. and you're looking at a family living at subsistence level. 

So Rich and Fred and Johnny started the GoFundMe campaign to give both Phyllis and Don some peace of mind. While Phyllis wouldn't ask for anything for herself, for Don--she would. A goal was set to raise enough money to cover the expenses of a funeral, and to take that worry at least off the shoulders of a dying man. The campaign began on November 20. Fred asked if they could link to my blog post--which was obviously a no-brainer--and we began to try to stir up interest on social media. Using fan sites--in particular Crimson Tide sites where Phyllis is somewhat of a legend--slowly we began to see money start to trickle in. By 8 pm on January 13, the campaign had made $4500. 

But then, something amazing happened. 

First off, Paul Finebaum told the story on his show Wednesday afternoon. You've heard me mention Finebaum before--a longtime Alabama journalist who now has an extremely popular (and unpopular) call-in show on the SEC Network. His relationship with Phyllis goes back years, to when his show was a local gig on AM radio and she used to call him up and bless him out for criticizing her beloved Coach Gene Stallings. About the same time, an article came out in the Birmingham paper. You can read it on their website:

http://www.al.com/news/birmingham/index.ssf/2016/01/hey_paul_phyllis_from_mulga_ge.html 

The article also referred to this blog. So obviously, being a writer with books close to release and a savvy blogger, I reissued the original blog post with updated links. And then Johnny, Fred, and I--Rich is out of town on a business trip--began to pelt social media throughout the afternoon with links, pleas, and updates. The Finebaum show social media was joined by the SEC Network as well as other media sites/personalities in generating a lot of Twitter traffic. Fred called in to the Finebaum show. Other callers and followers began to call/tweet with questions. Longtime Phyllis foe Danny Kanell donated a thousand dollars to the campaign And then--Phyllis called the show herself. 

By the time she called, her campaign had already increased to around $20,000--almost five times the amount it had raised the night before.  Her call was just amazing--amazing enough that I can't describe it. You guys just have to hear it. 

And after she called, a miracle happened. 

First, a wonderful couple donated $10,000 to the campaign. But hundreds of other people gave what they could, from SEC Network's beloved Marcus Spears' huge donation to a little kid that emptied his piggy bank and gave it all--eight dollars. The child actually added to that later when he found roll of pennies, bringing the total gift to $13. People from all walks of life gave what they could. Alabama fans were joined by fans from the SEC schools--all of them. Some folks donated on behalf of their schools not even in the SEC--like Red Raider Ed (Texas Tech) who donated a thousand dollars. And every gift, regardless of size, was a pledge of love for this tiny Alabama woman who had somehow touched their lives--not only because of the tragedy she was fighting through, but because of her unswerving, unquestioning love for college football and her Alabama Crimson Tide.

In the past few hours, I've watched the total ticker edge up over $45,000. Radio and sports personalities all over the country are calling for their listeners/followers/readers to help--like most recently Cole Cubelic, for example, just off the top of my head. Some fans, like Fred from Plano made videos in support, encouraging people to make videos and donate. 

This outpouring of kindness and generosity has not only restored my faith in humanity, but is going to make such an amazing difference to this family that has already dealt with so much. With Don so ill, he's constantly cold. The effort to keep him warm is resulting in utility bills over $450--a staggering blow to a couple on Social Security. This money doesn't mean new cars and clothes; it means survival, at its most basic level. But it also means peace. Peace for Don, who no longer has to worry how Phyllis will survive once he's gone, and peace for Phyllis, who can now concentrate her attention upon the man she loves who is slowly, incrementally leaving her behind. 

But at the center of the story, for me, stands Phyllis, who is no longer quite as alone as she thought. 

Last night I spoke with her on the phone, and amidst all the tears and laughter and overwhelming gratitude, she told me a story that encapsulates who she is down to the last detail.

Twenty years ago, she was in someone's home who raised exotic birds for sale. She went to the bathroom, and while in there heard a little whistle. She looked in the window and found a cage with a tiny, weak cockatiel in it. The cockatiel was deformed, rejected by its mother, and unsaleable. The owner had put the bird in a cage without food and water so it would die. 

Phyllis took that bird home. She bought vitamins and the top food. Patiently, she taught that bird how to eat--the mother had attacked the baby and destroyed part of its beak, so Phyllis had to coax food into its tummy seed by seed. One claw was deformed, and all the feathers on the undersides of the wings were gone. But Phyllis didn't give up. She lavished care on her little patient. She held it to her chest so it could hear her heartbeat and be soothed. And once the little guy grew strong enough to grip, she taught it to sit on her head while she went about her day. 

One day, she noticed that when the Andy Griffith show came on, the little bird--now named Tiny Tide--would whistle along with the theme song. So she decided to teach him how to whistle Yea Alabama! (Full disclosure: as a Volunteer, I'm not too fond of the song personally, but as a Tide fan she wouldn't have taught Tiny Tide how to whistle Rocky Top, now would she?)

Every night, Tiny Tide sat on her head and she would whistle bars of Yea Alabama! to him. And before long, he did it! He could whistle the tune. One night soon after, Coach Gene Stallings called to see how her son was doing. (Hear about that amazing relationship in my original post about Phyllis) Tiny Tide was sitting on her head, and during the conversation he started to whistle Yea Alabama! Coach Stallings stopped cold. 

"What was that?"

Phyllis told him the story.

"Do you mean to tell me that's a cockatiel whistling Yea Alabama?"

She confirmed it. 

"Can you videotape that? I'd like to see it."

So a few days later, they recorded Tiny Tide's Bama repertoire and sent the videotape to Coach Stallings. When he got the tape, he took it into the viewing room. All the coaches, players, athletic department staff, and even the president of the University were brought it to hear the story of the tiny, deformed cockatiel whose own mother had rejected it, whose owner had shut it away to die, whose life was saved by a redoubtable woman who would not give up on it. And the payoff?

"After everything that bird's been through, after everyone gave up on him, he can now sit on that woman's head and whistle Yea Alabama! And if that bird can do that, WHAT CAN YOU DO?"

Talk about a lesson in overcoming adversity. That seems to be the lesson Phyllis has for everyone--and it's a lesson few people are truly qualified to teach.

So you see, there's a reason why people have responded to Phyllis the way they have. There's something about a woman who, despite all the turmoil and challenges of her life, can inspire people like that. No matter what the odds are, she just won't give up...whether it's on a football team or a dying bird. Tiny Tide is now 23 or 24--still singing, still whistling Yea Alabama! and still clinging to his beloved owner's head like she taught him when he was an unwanted, unloved little bird marked for death. He now comforts her as she faces one of the darkest hours of her life. 

If you can help, please head over to Phyllis's GoFundMe page and give what you can. If you are one of the over 600 people who already have helped, bless you for your generosity. If you can't donate, then please spread the word to people you know. But more than anything, keep her and Don in your prayers and thoughts. 

Tiny Tide will thank you for it, and will sing. 

Saturday Songs of the South 3: I Just Love Beating Their Asses-- Geoff Rockwell and the Georgia Dawgs

Not all songs of the South on autumnal Saturdays are representative of some great catharsis or emotional realization. Sometimes, these songs are just good, old-fashioned, straightforward expressions of love, loyalty, and a little bit of ass-stomping fun. Such is the song of Georgia alumni and Paul Finebaum fan and Twitter feed fanatic Geoff Rockwell, who—like me—can trace his super fandom back to a single game.

Geoff, who graduated from the University of Georgia in 1986 was an undergrad in Athens for three years. That meant he missed the glory days when Herschel Walker ran all over the competition and into the Heisman book of legends. But the game that destined him to live and die a Dawg fan pre-dated his time at UGA. That game took place on November 19, 1982 between the University of Georgia and Auburn University at Jordan-Hare Stadium. Herschel Walker was a junior, and that game is a legendary  SEC contest.

“I was planning to go to school at Georgia and my wife and I had gone to see the game,” Geoff remembered. “Larry Munson was the guy who did the radio call for Georgia then. I wasn’t a student yet, but I was soon after. Herschel Walker was in the game.”

Unless you’re a longtime SEC football fan, you might not realize that Georgia and Auburn have an incredibly storied historic rivalry. In fact, it is the oldest rivalry still played between schools in the Deep South. The first game was played in 1892, and the series record illustrates the absolute contention between the universities.

The record is 55 Auburn wins, 55 Georgia wins, and 8 ties.

Hard to get more even than that.

In the 1982 season, Georgia was vying for its third consecutive SEC championship, and as the football schedule neared its end the Auburn team was one of the last teams with a chance to ruin their so-far undefeated season.

“I do not hate Auburn University,” Geoff qualified. “I have been to Auburn many times. I work with Auburn people; know a lot of Auburn people—good people. So I don’t hate Auburn.”

Geoff paused and the grin on his face was easily heard over the phone line and four states. “I just love beating their ass. It’s just a big rivalry for me. Most Georgia people have Florida as their big rival. My big thrill is beating Auburn University. It’s kind of like a border war between our states.”

The game was close and hotly contested, but in the fourth quarter the Dawgs led 19-14 after a touchdown drive featuring 8 runs by Herschel Walker. With 2:39 left in the game, however, Auburn had returned the favor with a drive of its own. The Tigers were on the Georgia eleven-yard line, with a soon-to-be superstar of its own—young running back Bo Jackson—and four fresh downs.

“Larry Munson was one of those legendary play callers, like John Ward at Tennessee,” Geoff said, thereby earning many brownie points with me since John Ward yelling “GIVE-HIM-SIX!” is the ringtone on my phone. “He said, ‘Hunker down, you Dawgs!’ That’s what we had to do—hunker down for those four plays to win the game. That’s what made that play call so legendary.”

On first down, Jackson was brought down for a loss of two yards. On second down, the Auburn quarterback Randy Campbell was sacked. On third down and twenty-six, Campbell completed a nine-yard-pass, giving the Tigers one last chance—a fourth and fifteen. Campbell dropped back to pass, but his throw was slapped away in the end zone with :49 left on the clock. Georgia’s victory was capped by Munson yelling, “Look at the sugar falling from the sky!”—a prophecy fulfilled when Georgia went to the Sugar Bowl to play Penn State for a shot at the national championship.

“We won in the last few second of the game. That’s what made the play call from Larry Munson so great,” Geoff said. “One of those moments, you know. Beat them at Auburn. Herschel Walker was a junior. Won the Heisman and left for the USFL. He was one of the first college players to leave early for the pros left and they made a big deal out of that.”

Although Georgia didn’t win the 1982 national championship, it was the third straight year they went undefeated in conference play. Herschel Walker finished the game with 177 yards rushing, which made him the first junior to surpass 5,000 career rushing yards and basically made him a lock for the Heisman Trophy. That mid-November victory in Jordan-Hare is still remember as the seminal game in the long life of the Auburn-Georgia rivalry.

“We didn’t do so hot with Bo Jackson after that,” Geoff added. “He ran over us pretty good for a year or two.”

That one game thirty-three years ago cemented Geoff’s devotion to Georgia football, a devotion that remains unchanged to this day. “1980 was the last time we won a national championship, I hear it all the time. We have a good coach, we win ball games—but haven’t won it all since then.”

He paused for a minute, reflecting perhaps on his currently undefeated Georgia Bulldogs and the test they will face this weekend against an always tough Alabama Crimson Tide. “I don’t hate Auburn,” he repeated for the third time. “But man, I sure do love beating their asses.”

That makes total sense to me. Every good song has to have rhythm, and what better rhythm can there be than hearing eleven guys from your school knock your rivals on their backsides? The only accompaniment that might be better is the subtle sifting of sugar, as it falls from the clouds scudding over Jordan-Hare on a grey, windy November day. 

Author's note: For more about the 11/19/1982 meeting between Georgia and Auburn, check out Looking Ahead While Looking Back, Georgia Auburn 1982, the full game on YouTube, or the highlights with Larry Munson's play calls. You won't regret it--it's a fabulous piece of SEC football history!

If you have a Saturday Song of your own, drop me a line at kaantira(at)hotmail.com. I'd love to hear it, and who knows--I may use it in a future post! See you next week with a new song to sing!

University of Tennessee's Deal With the Nike Devil

Don't get me wrong: I like Nike. Or I did. Used to wear their tennis shoes all the time before I outgrew sneakers and accepted high heels as status footwear for grown up girls. More Jimmy Choo than Just Do It these days.

But the Nike news coming out of Knoxville is disturbing, and is certainly drawing a lot of attention from University of Tennessee sports fans. It seems that UT is doing away with the Lady Vols designation for all its women's athletic teams EXCEPT for the basketball program. I've had issues with this since it was first announced, but the release of correspondence between UT and Nike have ratcheted my unease up to all-out anger.

Why? After all, you might ask (if you're not from Tennessee or a UT alumni) what's the big deal? The proposed branding change is to create "one Tennessee", with all the athletic teams (except women's basketball) moving to the power T/Volunteers logo.

Well, there are a couple of big deals, in my opinion.

First off, doesn't this proposal completely contradict itself? How is it "one Tennessee" if the women's basketball team continues to be called the Lady Vols? That makes it most definitely TWO Tennessee--the women's basketball team and everyone else. More like a "one Tennessee" with a "one Tennessee-A."

Maybe--MAYBE--if the basketball program was changing its branding along with the other women's sports, I might not be quite as piqued. That would most definitely fall into a "one Tennessee" branding, whereas the proposal most certainly does not.

Obviously, the groundwork for the national recognition and positive focus for the Lady Vols moniker was laid almost in its entirety by Pat Summitt and her basketball team. She literally built the program from the ground up over a span of four decades, and is easily the most revered and recognized coach anywhere in women's athletics--and is the winningest coach in all of basketball, men's and women's. No one can question or deny Coach Summitt's contribution to the Volunteer Nation and women's athletics as a whole, and her teams made the Lady Vols name feared and respected throughout the NCAA as a model athletic program.

But UT has NINE other women's sports teams: softball, volleyball, swimming, rowing, gymnastics, cross country, track & field, golf, and soccer. There's a Lady Vols Hall of Fame.  Lady Vols have 10 NCAA championships--8 in basketball, 2 in indoor track and field, and 1 in outdoor track and field. Lady Vols own SIXTY-EIGHT SEC championships. Half belong to the women's basketball team with 34. Volleyball has 9 titles, track and field 8, soccer 7, cross country 5, softball 3, and rowing 2.

How is it possible for all those other teams to have their logo, their brand, their NAME negated? Why would the university want to restrict the Lady Vols name to just basketball? It doesn't make sense. The Lady Vols name represents championship athletics, high academic standards, and great ambassadors for UT and Tennessee as a whole. Even the United States, as evidenced by the 30 gold medalists who wore the orange and white.

Secondly, when did UT give so much power into the hands of Nike? And why?

In documents recently released from UT regarding the rebranding and published by Deadspin, Nike had the following to say about the proposed change to the Lady Vols designation:

Because your brand has an emotional connection with your students, staff and alumni, it is critical to keep the development of the work confidential and on a need-to-know basis. 

Let's stop and think about that for a moment.

So secondly, where is the LOGIC in changing a brand that the students, staff, and alumni have an emotional connection with?

And what's the deal with the 'need to know basis'?  Last time I checked, the University of Tennessee is a state-funded university, responsible for and answering to the taxpayers of the state of Tennessee and the students, staff, and alumni. The administration is required to consider the opinions and preferences of those individuals, without question. Where does Nike get off telling a public institution to basically keep the brand change quiet so that people don't get riled up?

And where does the administration and athletic department of UT get off going along with such a blatant disregard of the wishes of its alumni, fans, and athletes?

Did Mike Hart stop to consider that the Lady Vols branding that is so easily recognizable because of the basketball program is a benefit to their other women's teams? That the Lady Vols across the chests of our softball team leads them into the super regionals this week automatically confers upon those players the same school pride and aura of invincibility it lent to our basketball team? That we, the fans of the University of Tennessee, cherish and are proud of the Lady Vols as a whole, no matter the sport?

Apparently not.

In the press release from UT announcing the change:

Following significant branding studies by both our University and the department of athletics as well as conversations with head coaches and student-athletes, we will implement the related changes that resulted from this collaboration on July 1, 2015," said Vice Chancellor and Director of Athletics Dave Hart.
The women's basketball program was excluded from this transition because of the accomplishments and legacy of the championship program built by Coach Pat Summitt and her former players. The Lady Volunteers nickname and brand is truly reflective of Coach Summitt and her legacy and will continue to be associated with the Tennessee women's basketball team.

Could that have been any more insulting to the softball team? The volleyball squad? All the amazing young women who have worn the Lady Vols name with pride over the course of the last four decades?

 Saturday morning, a group of Tennessee fans, alumni, and former athletes came together to protect the abolition of the Lady Vols name. The purpose of the meeting? To present 23,000 signatures on a petition to the University to keep the brand as it is. According to an article from the Examiner, no one from UT even had the courtesy to show up despite speakers like former Undersecretary of Defense Dr. Sharon Lord.

Lady Vols donor Sharon Lord, who secured the first funding for UT women's athletics back in the '70s, started off the meeting by calling an SOS. "(The University) is dismantling what was once the more revered and respected women's athletic program in our nation," she says.

The website devoted to saving the Lady Vols says this in their mission statement:

The ‘Lady Vols’ is the most successful brand in women’s collegiate athletics.   It’s a name associated with 11 national championships, over 50 SEC championships, and a multitude of Olympians.   It’s a name associated with iconic basketball coach, Pat Summitt, the winningest coach in NCAA history and a recipient of the Presidential Medal of Freedom.  It’s a name that Lady Vols in all sports are fiercely proud of and are now fighting to keep.

 Diana Moskovitz, in her expose' of the Nike-UT Lady Vols conspiracy for Deadspin, has made the correspondence between the two parties available for all to see--and download. After perusing through more spin and PR-speak than I care to remember, I came away with one strong opinion. Nike talks a lot about helping the University "manage" the "excitement" and the launch of their new brand. And yet, that new brand hasn't generated excitement. It's generated anger, frustration, and the growing sense that the administration and athletic department of the University of Tennessee really doesn't give a rat's ass what anyone aside from Nike really thinks.

Not the athletes. Not the alumni. Not the staff. Not the fans.

Not me, not you.

Just...Nike.

By the way, Ms. Moskovitz's breakdown of the other NCAA programs who've undergone brand redesign is not only hilarious, but sobering.

"The report also notes that Nike wanted to “avoid the mark being demonic in nature,” despite the team literally being named the Sun Devils."

Yeah. Sure wouldn't want the Sun Devils to seem demonic in nature. Who'd Nike pay gazillions of dollars to for coming up with that brain trust of a comment? They'll probably decide the that central color of the daisies on the hill isn't orange enough for UT too. Idiots.

But finally, what's most sobering about this entire mess is exactly how much money and power the athletic apparel companies really have when it comes to dictating the course of NCAA universities and their athletic programs. Who would have thought that a company based in Oregon (whose state university has arguably the most hideous uniforms in all of college sports) would have the ability to come to Knoxville, Tennessee and command what that state-funded public university would do regarding its image, its branding, its fans--and then ORDER them not to let the cat out of the bag because those selfsame fans have an emotional attachment to the original brand?

To be blunt, collegiate athletics and professional athletics really are all part of the same money-generating beast, except that in collegiate athletics the massive profits go straight into the ledgers of the universities and the apparel corporations--money taken from the effort and skills of young athletes and the pockets of fans without any consideration for what either of those parties really wants.

Let's cut this down to the core, UT. If the athletes, fans, and alumni have an emotional attachment to the Lady Vols, then you'd be stupid to ignore that visceral response and try to retrain them to forget that branding ever existed. That emotional attachment keeps donor dollars pouring into your accounts and fan/alumni butts in the seats of your various venues. And if any company, even Nike, tries to convince you otherwise, then you'd best be prepared to handle the backlash.

There won't be any backlash on July 1 when this change is going into effect. There will be rage. And you've earned the right to feel the heat of that anger. As former volleyball player and Lady Vols Hall of Fame inductee Laura Lauter Smith said this past weekend:

My four little girls, they want to be a Lady Vol just like Mama. And it's sad that they ask 'why is the Lady Vol logo going away, Mama?' And I don't have an answer for them.

Unfortunately, I do. It's called greed, and the University of Tennessee administration and athletic department have fallen wholeheartedly into its pursuit.

For shame.

But there are still options for Lady Vols fans to consider, as I learned today when I called to discuss this issue with Paul Finebaum on his SEC Network show. Finebaum, recently named one of the 25 most powerful people in sports media and one of the 20 most powerful people in college sports by two different media organizations had this to say in response to my question:

"...I've been following this from a distance I don't know the details about why this is
 going down the road it's going.like everyone, I like the Lady Vols brand.I thought it spoke about Pat and everything else at the school. I have friends who live there and they don't like it either. I wish I could help you more. Maybe next week when we're down in Destin we can visit with Dave Hart the athletic director and maybe even the President down there and get their views and see where it is."

Stay tuned. Paul Finebaum rarely misses an opportunity to ask the hard questions. If nothing else, it'll be interesting to listen to what he--and they--may have to say. In his dual role as UT alum and nationally broadcast sports commentator about the SEC, his voice may be harder for the UT administration to ignore.

My Latest Guilty Pleasure

Nota bene: If you're not fond of college sports, this post might not be your cup of tea. However, if you're into smartassery, this is the post for you--

So every afternoon at three, my television automatically tunes into the Paul Finebaum show on the SEC Network. For people who didn't grown up in the America Southeast, fair warning: basketball is second only to football, and our college teams are MUCH more important than the professional ones. Living in Ohio was familiar to me from the beginning, because Ohio might as well be an SEC school judging from its *cough* occasional successes and rabid fan base.  But even Buckeye fanatics have no clue what a Saturday down south is like every fall. 

Football is king. Period. Until March, when basketball takes over for about four weeks. Then it's back to football. 

At  any rate, last year when I was recovering from back...no wait, knee surgery, the SEC Network was about to debut, and ESPN put Paul Finebaum's show on one of their channels for a couple of weeks before the launch. Due to the paucity of entertainment to be found at 3 in the afternoon in Ohio, I started watching the show. 

And I got hooked. 

I knew who Finebaum was, of course. Any child of the South knows about Paul Finebaum--UT grad who worked as a journalist in Alabama, including a call-in radio show that became a staple for any SEC fan once it hit Sirius. The asshat who poisoned the giant, lovely old oak trees at Toomer's Corner at Auburn University called Finebaum to confess his crime. (Talk about hanging yourself! Confessing to that sort of crime on a nationally syndicated radio show? Dumbest move ever!) But having Finebaum on TV? In Ohio? Surely the football gods were on my side! Took me a few months to call in,  but once I'd called once that was all she wrote. Now I call in frequently. Not daily. Hell, some people call in more than once per day and STILL have nothing to say that's worthwhile. And that's what got me hooked. 

Ever hear the word "deadpan"? If Paul Finebaum's face isn't by the definition in the dictionary, it should be. He has mastered deadpan to such a degree that I'm not even sure the man blinks. But none of that matters next to his encyclopedic memory of collegiate sports, and especially the Southeastern Conference. After two decades trapped in the Big Ten swamp in which I currently live, the prospect of daily SEC talk was alluring. 

I never reckoned on the callers though. Or the Twitter wars. I've been blocked repeatedly by some good ol' boy in Alabama for pointing out the illogical nature of calling in to a radio/TV show and saying it's 'unwatchable'. I mean...if it's unwatchable, then stop watching. Stop listening. Stop calling. Stop monitoring Twitter. Just go watch the People's Court or some less challenging programming instead of tuning in every day to a show that bothers you so much. 

 Well, maybe that old coot doesn't like the show, but I sure do. I'm learning a lot--about other programs, other players, other traditions besides the familiar and beloved ones at UT. I enjoy hearing the debates between callers, the sweet, soft voices of Southern ladies that call up just to talk to Paul, the interviews with other journalists as well as coaches and players. And you gotta love a man who, after a couple of weeks commenting on how Ohio State was going to be trashed by Alabama in the Sugar Bowl, turned around the day after and took a plethora of calls from Buckeye fans, eating his crow pie with a dash of Old Bay sprinkled on top and never losing his cool. 

That makes it especially fun when he DOES lose his cool. Words of advice: don't try to challenge Paul Finebaum on anything having to do with Alabama's legendary coach Paul "Bear" Bryant unless you are dealing with facts. Because if you do, he will verbally eviscerate you in a manner that impresses the heck out of me. 

Since verbal evisceration is one of my favorite hobbies. 

Today that same good ol' boy that thinks the show is unwatchable called not once, but twice. Both times, he was lamenting (read: yelling) that Paul Finebaum has changed. He's lost his purpose. He's apushover. He's a mouthpiece regurgitating the ESPN line. *sigh* Finebaum tried to explain the difference between TALK SHOW HOST and COLUMNIST, but that went right over the caller's head. After all, yelling is more fun, especially when you're watching a show that is allegedly unwatchable, right? 

But here's the thing. `The platform that Finebaum provides on his show is designed to embrace callers of all sorts: men and women, young and old, Tennessee and that other school whose name I will not mention. Sports fan and sports fanatic. There's a slew of regular callers that have been associated with Finebaum since his show was a local show in Brimingham. And yet, he is courteous to first time callers. He also doesn't suffer from the delusion that many sportscasters have of thinking that women just don't understand sports and certainly can't comment intelligently upon them.  Sure, he has a stable of cheerleader callers, but in the Finebaum forum they're always entertaining on some level. And when Finebaum turns serious, it's impossible not to respect the man for what he's done and for what he's trying to do. 

So in the end, the choice to have the Paul Finebaum Show on every afternoon for four hours wasn't a difficult one for me. I enjoy listening to whatever might turn up, and no one--not even Paul or his producers--is ever quite sure what that might be. Yes, I've gone back to writing full time, and I'm getting in my eight hours a day every single day. But I have that four hour block every day that take me home again--without the heat and humidity. Paul Finebaum can make me nostalgic for the South, and optimistic for the future. That's no mean feat. Straddling that line between entertainment and education is difficult for any journalist, and the fact that Finebaum can do so with the grace and class he exudes on camera speaks volumes for not only him, but his staff as well. 

So between 3 and 7 pm, Monday through Friday, don't call me, don't come by my house, and don't expect me to Skype unless you want to talk UT offensive lines and the respective values of the spread offense or 3-4 defense. I'll be back home, listening to the voice of the South, and getting mentally ready for football season. 

Thanks, Paul, for bringing me home.